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eTRUST’s objective is always to establish individual and trust that is institutional self- confidence in electronic deals. The company promises to build this general public trust and self- self- confidence through a method of “trustmarks”, or logos, addressing dilemmas of concern to get rid of users. The “trustmarks” will soon be backed by an certification procedure with instructions for organizations and companies whom permit them. The concept that is eTRUST modeled on approaches which have proven effective when you look at the self-regulation of other industries, and includes:

A branded, built-in system of”trustmarks” which represents assurance of privacy and security that is transactional. These “trustmarks” are backed by the certification procedure with instructions and requirements for organizations or businesses whom permit them.

An education that is extensive understanding campaign for both companies and consumers.

An assurance/enforcement/compliance procedure self-assessment that is involving community monitoring, spot checks and expert 3rd- party auditing.

A scalable system when it comes to the different parts of this system, such as the conformity procedure, on the basis of the many types and sizes of companies and businesses additionally the marketplace that is changing.

An process that is open infrastructure for establishing and changing recommendations as market needs change.

Security and privacy come in various ways interlinked. Even though the eTRUST model does apply to both privacy and safety, privacy assurance could be the initial focus of this trustmark system. ETRUST is currently creating a three-tiered variety of privacy trustmarks which characterize exactly exactly how information that is personal be applied:

No Exchange–for usage that is anonymous of web web site

1-to-1 information that is exchange–for is utilized interactively involving the user as well as the web web web site, although not released to 3rd events

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